Spoiled Selfies & Romantic Fails – Could Contacts Be The Answer?
Unless you’re Clark Kent or Penfold from Danger Mouse, a superhero costume isn’t quite the same in a pair of glasses – and neither is the ability to take a stress-free selfie, according to a series of social media videos we’ve found. Throw in the embarrassment of clashing frames whilst kissing, or drinking tea with steamed-up lenses and you’ll sympathise with the thousands of Brits who suffer from ‘glasses glitches’.
A recent survey conducted by Vision Direct revealed a long list of embarrassing moments that glasses-wearers associate with their ‘extra eyes’. In order of awkwardness, these include:
1. Steaming over while drinking tea
2. Poking someone in the face with your glasses
3. Lens pops out and ruins a romantic moment
4. Spoiling photos and selfies with glaring lenses
5. Accidentally sitting on your glasses
6. Making a fancy dress outfit look less convincing
7. Making it impossible to apply false eyelashes
8. Steaming up at the oven
9. Walking home in the rain
10. Juggling two sets of glasses at the 3D cinema
To highlight the difficulties suffered by the bespectacled, the contact lens providers have turned some of the scenarios into short films for Facebook, Twitter and Instagram, under the title #TryContacts.
The light-hearted scenes show everything from a young man encountering an awkward moment at dinner with his new boyfriend to a woman trying – unsuccessfully – to apply false eyelashes, and a would-be superhero finding out that glasses are the very last thing he needs to complete his look.
The campaign hopes to inspire more glasses-wearers to change from frames to affordable contact lenses. According to a 2013 study by The College of Optometrists, 69% of people in the UK wear glasses and 13% are contact lens wearers. Vision Direct hopes to increase the proportion of people seeing contact lenses as a viable option, and hopes that these funny films might help.
“We hope this will make more people think about the benefits of switching to contact lenses. Many glasses-wearers are unaware that they can buy contact lenses online and that they are an affordable option,” said Ashley Mealor, Vision Direct’s Chief Marketing Officer.
“By allowing consumers to engage with Vision Direct on social media, we hope to raise awareness about the possibility of buying contact lenses as easily as they buy anything else online.”
For more information, follow Vision Direct on Facebook, Twitter and Instagram. You can also visit the Vision Direct Channel on YouTube to watch the full videos.
