Versace To Launch High Street Diffusion Range
The only thing we love more than a beautiful piece of designer clothing is a beautiful piece of designer clothing at a bargain price! Scandinavian high street store H&M has already had huge success with diffusion lines from Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo and Lanvin and now Versace is the latest house to collaborate with them for an exclusive designer range. Designed by its creative director Donatella Versace, the collection will look back to the vibrant heritage of the brand, full of leather, print, colour and exuberance in unique materials at fantastic H&M prices.
‘Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant – everything Versace stands for,’ says Margareta van den Bosch, creative advisor at H&M. ‘Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration.’
Versace is a brand that is steeped in glamour to its very core. Founded in 1978 by Gianni Versace, his daring dresses and wild iconography revolutionized fashion, creating provocative styles from classical themes which were all cut with an impeccable design eye. Since 1997, Donatella Versace has continued Gianni Versace’s work as creative director, evolving the brand into a global fashion house at the forefront of what luxury means today. Famous worldwide for her signature wardrobe, Donatella Versace is the epitome of everything the Versace house stands for.
For H&M, Donatella Versace has looked back to the archives to reinterpret some classic Versace designs. The womenswear collection will be dominated by dresses that fit right in with the spirit of the season, featuring studded leather, silk and colorful print, with accessories including high heels and costume jewellery. The men’s collection will focus on sharp tailoring, including the perfect tuxedo, as well as belts and jewellery for men, too.
‘I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience,’ Donatella said. ‘The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.’
The collection will include ranges for women, men and for the first time in a designer collaboration at H&M the collection will consist of some homeware pieces, including cushions and a bedspread.
It will be available from 17 November in around 300 stores worldwide, as well as on-line. In addition, Donatella Versace has also designed a pre-spring collection for H&M which will be exclusively available in countries with H&M on-line sales from January 19, 2012.
