Limited Edition Valentino Mobile Case Helps Charity
The house of Valentino has teamed up with mophie, the #1 selling mobile battery case in North America, to create a limited edition mophie powerstation. This unique cross-industry collaboration among two game-changing brands comes in the name of charity, benefiting the Cash & Rocket 2014 Tour with proceeds from the sale of each powerstation going to three organizations that bring aid to women and children: Shine on Sierra Leone, OrphanAid Africa and Sumbandila.
Inspired by Valentino’s Spring/Summer 2014 Rouge Absolute collection, the compact, glossy finished powerstation is part of a special Capsule Collection, created exclusively for the Cash & Rocket project, and cloaked in iconic Valentino red. The product design is based on mophie’s powerstation 4000 model, a mobile battery capable of quickly powering virtually any USB device in the world, and will come housed in exclusive packaging.
Only 500 units were created, with no plans to reproduce this specific collaboration in the future.
The Cash & Rocket tour starts this week from Venice to Geneva to Paris to London. Models Daisy Lowe, Selita Ebanks, Christina Hendricks and Jo Wood are all taking part in the car tour and will receive a Valentino mophie product for their phones. A number of the Valentino-designed mophie powersations will also be auctioned off when the Cash & Rocket Tour reaches London to host a gala, closing out the tour on June 8th.
“In the mobile world, mophie is known for being style-forward, so having the opportunity to partner with such an established house like Valentino is an landmark event for mophie.” said Shawn Dougherty, COO and Co-Founder of mophie. “But at the end of the day, bringing our communities together to support several amazing causes is what makes this project even more special.”
The limited edition mophier powerstation will be available to purchase at www.mophie.com, Valentino’s online shop (www.valentino.com) and several Valentino boutiques throughout Europe.