Why Creativity Is the Self-Care We’ve Forgotten

From meditation apps and Pilates classes to ice baths and journaling, we’re constantly being encouraged to invest in our wellbeing. But could one of the most powerful forms of self-care be something we’ve overlooked?

Ruth Daniel, CEO of the global arts charity In Place of War, believes creativity is far more than a hobby reserved for artists – it’s an essential part of being human. Having spent years working alongside musicians, artists and changemakers in communities affected by conflict, poverty and climate change, she’s seen first-hand how creativity can build resilience, strengthen communities and even save lives. Whether it’s singing in a choir, cooking a new recipe, writing a journal or tending the garden, Ruth says embracing our creative side can help us feel happier, healthier and more connected.

Here, she explains why creativity deserves a place alongside mindfulness and exercise as one of the most valuable acts of self-care.

Why do you think creativity has become the forgotten form of self-care?

Ruth: I think we’ve started to see self-care as something we consume – whether that’s an app, a treatment or a class. Creativity is different because it’s something we actively do. It’s part of being human and gives us a sense of purpose, achievement and joy. Whether you’re cooking, singing, gardening or writing, creating something reminds us that we’re capable of shaping our lives rather than simply reacting to them.

Some people insist they’re “just not creative”. What would you say to them?

That’s one of the biggest myths. Creativity isn’t about painting masterpieces or writing bestselling novels. It’s about expression. It can be baking a cake, rearranging your home, dancing in your kitchen or keeping a journal. Every single person is creative – we’ve just been taught to believe it’s a talent rather than something that’s naturally part of us.

Through your work with In Place of War, you’ve witnessed creativity in some challenging environments. Has that changed your perspective?

Completely. I’ve met people living through conflict who rely on music, art and creativity to survive emotionally. I met someone in Palestine who said attending an electronic music event gave them a few precious hours of freedom from the reality around them. In Venezuela, I met a young percussionist who risked travelling through dangerous neighbourhoods every day just to rehearse with his orchestra because playing music transported him somewhere else. In Colombia, a young man told me hip-hop had literally saved his life. Those experiences remind you that creativity isn’t a luxury – for many people it’s hope, resilience and survival.

Can creativity really improve our mental wellbeing?

Absolutely. Creativity gives us a safe way to process emotions that can be difficult to express with words. It helps us step away from the constant noise of everyday life and become fully present. Like exercise strengthens our bodies, creativity strengthens our emotional wellbeing. It’s another essential form of self-care.

Why do you think so many of us stop being creative as adults?

Children create naturally, but as adults we become busy with work, family and responsibilities. We begin to see creativity as an indulgence instead of a necessity. Yet during the pandemic, millions of people instinctively turned to baking, painting, music and crafts because creativity helped them cope with uncertainty and isolation. That shows just how deeply we need it.

Is creativity something that’s best enjoyed alone, or does it also help us connect with others?

Both. Some of the most powerful creative experiences happen collectively – singing in choirs, dancing, making music or crafting together. Creativity builds confidence, friendships and community. My own mum joined a choir in her seventies and discovered not just a love of singing, but a real sense of belonging. Looking after ourselves often means looking after each other, and creativity helps us do both.

Is creativity as valuable as exercise or mindfulness?

I think they’re all equally valuable and they complement one another. Exercise supports our physical health, mindfulness helps us slow down, and creativity allows us to express ourselves, connect with others and process our emotions. Together they help us flourish.

What’s your own favourite creative outlet?

Music has always been incredibly important to me, both personally and professionally. It’s been the soundtrack to every stage of my life. I also love cooking because it’s creative in such a practical, everyday way. Planning meals, preparing food and sharing it with people I love is one of the most joyful forms of creativity I know.

 Finally, what’s one thing you’d encourage our readers to do this week?

Simply make time to create something. It doesn’t matter whether it’s cooking a new recipe, writing a page in a notebook, planting flowers, singing, dancing or trying a pottery class. Don’t worry about whether you’re good at it. Creativity isn’t about perfection, it’s about reconnecting with a part of yourself that’s always been there. Because creativity isn’t just something we do – it’s part of who we are.