Fashion Targets Breast Cancer

With breast cancer being the most commonly diagnosed cancer in the UK, and 1 in 8 women developing the disease at some point in their lifetime, the Fashion Targets Breast Cancer (FTBC) annual campaign strives to help continue saving lives and changing futures

Fashion Targets… was set up in 1994 by Ralph Lauren who lost his close friend to the disease. He called upon the fashion industry to raise awareness and funds for breast cancer charities across the globe.

Launched in the UK in 1996 by Breakthrough Breast Cancer, FTBC now celebrates its 15th year and has been heralded as the most fashionable Charity campaign in the UK. With the iconic t-shirt gracing most women’s wardrobes.

The campaign is fortunate enough to have received support of some of the world’s most famous fashion industry icons including photographers such as Mario Testino, David Bailey and Ellen Von Unwerth. Models & famous faces including Kylie Minogue, Naomi Campbell, Claudia Schiffer, Kate Moss, Sienna Miller and Twiggy have all very generously supported the campaign.

To date the campaign has raised over £11.5m in the UK alone through the sale of the famous target t-shirts and other merchandise which our loyal and High Street retailer favourites have been selling for us.

The stars this year helping to raise awareness and help towards finding the cure for breast cancer are designer Sadie Frost, actress Karen Gillan and presenter Cat Deeley.

‘Fashion is making a difference, and so can you,’ says So You Think You Can Dance presenter Cat Deeley. ‘Wear your support for Fashion Targets Breast Cancer and show you care.’

A whopping 30% donation from every item sold comes back to Fashion Targets Breast Cancer who support Breakthrough Breast Cancer. These include:

1. M&S Essential Swimsuit (also available in Post-Surgery), £29.50, available from stores nationwide and marksandspencer.com

2. M&S Linen Jacket, £39.50, available from stores nationwide and marksandspencer.com

3. Laura Ashley Black & White Circles Print Dress with Red Sash, £100, available in stores and online at lauraashley.com.

So go on, treat yourself!

Miss B

Belinda Wanis, aka Miss B, is a Belle About Town who likes to bring a little bit of style into every aspect of her life. An experienced journalist with over 20 years in the industry she turned to the web, creating Belle About Town in early 2010, to fill a gap for tech-savvy stylish women who want the best life has to offer at their fingertips. She loves a decadent cocktail bar, a beautifully cut dress, cultural getaways, quality over quantity and is partial to Asian-fusion food. A globetrotter, who has lived in Australia, the UK and Denmark, she enjoys holidaying in the sun and you can often find her on a beach in Thailand or on shopping breaks in Sydney or New York. But her first love is, of course, London!