Fashion And Philanthropy Collide
Fashion and philanthropy are no longer terms so alien to each other. Thousands of fashion brands are associated with numerous worthy causes and various charities across the globe.
Prominent luxury goods designer Bulgari is one such compassionate brand. Their long-running partnership with an international non-governmental organisation Save the Children has been helping to improve lives of the most vulnerable amongst us.
To mark this continuous and inspiring collaboration, the designer’s UK managing director, Vincent Reynes hosted an exclusive event at their Bulgari Hotel in London, unveiling the newest, stunning sterling silver and black ceramic bracelet bearing the Save the Children logo.
The special-edition bracelet is Bulgari’s latest creation for Save the Children’s jewellery collection. The bespoke bracelet took a proud place next to its two predecessors, a pendant and a ring, both inspired by the iconic B.zero1 jewellery line.
To date, the sales of the custom-designed charity jewellery collection has raised an impressive £1 million, helping children across UK to get best start in life, on top of their global education programmes fundraising success, aiding countries where children’s right to education is at risk due to poverty, political conflict or a natural disaster.
Marking this fundraising milestone, British actor Luke Evans, the ambassador for the partnership, is starring in a short one-off film about his visit at a school near his hometown in Wales, documenting the positive impact Save the Children work has on the lives of less privileged children in the UK.
Shown in the prestigious Screening Room of Bulgari Hotel, the Hollywood movie star highlighted the problems UK children living in poverty face and how Save the Children’s Families and Schools Together (FAST) project helps tackling these issues for children in disadvantaged areas. He said:
“The programme I visited was incredible – helping children to build self-esteem and perform better at school, which ultimately leads to a brighter future. Seeing the smiles on the children’s faces made me realise the enormous impact that Save the Children is having on the lives of thousands of children. Their vital work wouldn’t be possible without partners like Bulgari and I’m enormously proud to be an ambassador for the partnership.”
Luke is among a plethora of actors, sports personalities, singers and musicians including Olivia Wilde (main picture) who have allowed renowned photographer Fabrizio Ferri capture powerful portraits in the name of the charity.
The collection of all photographs, featuring celebrities with a raised hand, wearing Bulgari’ Save the Children ring and pendant, was published in a poignant coffee table book called Stop, Think, Give and includes Naomi Watts, Pedro Almodovar, Isabella Rossellini, Sting and even Barbie amongst its 160 snapped celebrity ambassadors.
- Available in Bulgari stores worldwide, the new Bulgari’s Save the Children bracelet retails for £360, with a £60 donation to Save the Children with each purchase.
