“Be bold and positive and always shine bright” Louise Redknapp on Body Confidence

90s pop star Louise Redknapp has launched The Confidence Scale in response to news that the average Brit reaches peak style confidence at the age of 30 then suffers a swift dip in self-esteem.

According to the recent research just 15% of 45-55-year-olds and nine per cent of people aged 55% saying they feel confident in themselves.

Louise, 43, said: “After growing up in a girl band and spending a lot of my early 20s in the spotlight, my image and sense of style has always been hugely important to me. But, like most people as you start to get older, other things take over – you have a family to look after, you’re running a household, your career path changes. When that happens, it’s easy to start losing that strong sense of identity that was once your biggest priority.

“I’m not surprised that people suffer with low self-confidence with the rise of Instagram, Twitter and selfies – it’s easy to doubt yourself or compare yourself to other people.”

The survey for the Specsavers Confidence Scale found that those aged 35-44 are most likely to feel insecure about various aspects of their life at least once a day. Their top three concerns are their weight (29%), their looks (27%) and money (23%) – and one in 10 (21%) worry at least once a day about their outfit.

Those aged 45+ possess the least confidence in their own style, with 10% of 45- to 55- year-olds admitting they worry about it at least once a day, and steer clear of buying new clothing or accessories for fear of how they will look.

And 55% of adults say their dress sense has remained the same throughout their life while a third of Brits do not feel confident in choosing new clothes or accessories and 28% hate shopping for them.

The Confidence Scale has been unveiled to mark the introduction of new facial recognition technology used by Specsavers to give specs wearers the confidence to find the right glasses style for them.

The survey showed that nearly half (46%) of British shoppers rely on their partner to tell them what looks good, with just 30% trusting their own instincts. And four in ten (42%) of women aged 50+ say they find it hard to find fashionable clothes to buy.

Men and women in Britain feel most confident at work aged 34 on average, with relationships – both romantic and friendships – aged 32, with their body image at 29, with their sense of fashion and style at the aged of 30 and overall in themselves at the age of 36.

Mum-of-two Louise, who recently started to wear reading glasses, said: “For me, beauty and confidence comes from you being you in so many different ways – be bold and positive and always shine bright.

“I’ve just recently started wearing glasses for reading and I was delighted because I think specs are super chic and can literally transform an outfit. But I have to admit I was overwhelmed by the choice and confused about what suited me.”

“The Frame Styler meant I had all the options right in front of me and I could quickly create a shortlist of the frames I liked the most. It also meant I tried on styles and colours I previously would have never gone near in a million years.”

 * Frame Styler was launched by Louise Redknapp and is available at Specsavers stores nationwide and will form part of every pre-eye test assessment. To find out more visit www.specsavers.co.uk