Ten Tips To Monetise Your Social Media Skills

Setting up a side hustle to either supplement an income or turn a passion into a vocation is a growing trend. But how to take the step from Insta queen to monetising your social media skills? Work experience is great, but once you have the experience it is essential to charge your worth. If you’re ready to transition from unpaid social media work to earning what you deserve then Joy Foster, founder of TechPixies, has shared her invaluable tips with Belle About Town.

Joy founded the multi-award-winning social enterprise in 2016, dedicated to empowering women through comprehensive online training. The initiative has been instrumental in reskilling women across the UK, providing life coaching, social media coaching, and business coaching to help them thrive in the digital age. Here are Joy’s top ten tips for ensuring you’re paid for your social media expertise:

Track your hours

Start by logging the time you spend on social media management tasks. This helps you understand the value of your work and sets a precedent for billing.

Always Have a Contract, Even If It’s Voluntary

Contracts set clear expectations and protect both parties. They formalise the arrangement and help prevent misunderstandings, even in voluntary work.

Set Clear End Dates

Include an end date in your contracts to review the arrangement, make necessary adjustments, or renegotiate terms, ensuring you don’t get locked into an indefinite agreement.

Define Terms For Dissatisfaction

Clearly outline the steps if either party is unhappy with the services provided. This can include termination clauses or conflict resolution steps, ensuring protection for both sides.

Clarify Client Objectives

Understand your client’s real needs. Most clients think they want awareness and growth, but really they need engagement and leads.

Get Certified

Certifications not only prove your expertise but also demonstrate your commitment to ongoing professional development.

Invoice For All Hours Worked

Always bill for the total time spent, especially when charging by the hour. If you exceed the agreed hours, offer a discount but communicate the actual cost of your work.

Utilise Efficient Systems

Use systems that increase productivity, such as batch creating and pre-scheduling content. This ensures consistent posting and saves time.

Join a Supportive Community

Being part of a community of like-minded social media managers can provide support, inspiration, and growth opportunities. Surround yourself with positive, growth-focused individuals.

Celebrate the Wins

Enjoy the journey and celebrate small victories along the way. Recognising daily successes builds momentum towards bigger achievements and keeps you motivated.

• Explore more at techpixies.com.