Time To Pop Those Corks – Prosecco Rosé Is Go!

“Dear producers, with the approval in the Official Journal of the European Union C 362 of 28th October 2020, the community process for the recognition of the rosé type has concluded. Therefore, it is now possible to export and market the Prosecco DOC rosé in foreign markets.

“With this opportunity, we expect to add a worthy development to the denomination with a high-quality product, best expressing the environmental and human factors that characterize our territory”.

With these words, the Consortium announced to its producers the journey of Prosecco DOC Rosé abroad.

That’s right. After the horror that has been 2021 there’s a welcome piece of good news, and one that has got us very excited. Prosecco DOC Rosé has been harvested, fermented and bottled, and it’s on its way to the UK.

The Consortium is an army of 11,460 winegrowers, 1,192 wineries, 347 sparkling wine houses that run the complex system behind the success of a great Italian denomination of origin, which has become the Italian Genio’s flagship around the world.

Prosecco DOC producers can now export Prosecco DOC Rosé, which has been long awaited by the world’s leading markets. Producers have already pre-sold the vast majority of the bottles even before the wine was actually produced. Production regulations require aging for at least 60 days before Prosecco DOC Rosé can be made available to consumers.

Approximately 20 million bottles of pale pink nectar are partly already distributed within the national borders on-premise and off-premise, which will now also be able to reach the main foreign markets, from which the Consortium awaits significant results.

Consortium President Stefano Zanette told Belle About Town: “Of the 486 million bottles produced, about 80% of them are exported, and, thanks to European recognition, it is estimated that sales will find greater stimulus and vigour in the last quarter of 2020. I congratulate those producers who have shown themselves to be very ready to seize this opportunity, committing themselves right away so as not to be caught unprepared”.

Director Luca Giavi added: “As a Consortium representing the entire production system, we have to thank the Regions of Veneto and Friuli Venezia Giulia, the Ministry of Agricultural, Food and Forestry Policies, the General Directorate for Agriculture of the European Commission, and the MEPs, first of all, Paolo De Castro, who are committed to making people understand the great opportunity that comes with the approval, especially considering the particular moment that Italy, Europe, and the whole world are experiencing right now. “