Summer may have been a bit of a wash out but us belles have not let it spoil our festival fun. While a couple have sadly had to be cancelled, most have opened their sodden muddy gates to music and festival lovers. Here we look at how some fashionably festival girls adjust to the weather while still looking fantastic!

On the day of Lovebox my prayers were answered and as I headed to Victoria Park, the sun shone – always better for the fashion stakes. During my very long journey East, due to the most untimely closure of the Central line (was that on purpose TFL?), my fellow revellers were only obvious by direction, high spirits and wellington boots, rather than festival fashion cloning.

On arrival Yesim (my trusty photographer) and I decided to wander for a while taking in the atmosphere and sights, ticking off all the obvious festival trends which were bound to be seen in every direction. What we found was completely different – I’d underestimated how ‘cool’ Lovebox actually is. Where were the maxi dresses and the straw hats?  No sign. My only correct prediction, bar the Hunters (common sense), were the Daisy Dukes (cut off denim shorts for those unfamiliar). Both of these items were all over the place, underpinning printed tees, party tops, cardigans, cute cropped leather jackets, parkas and rain ponchos.

Full length jeans were most definitely out for the day with  printed leggings covering knees – I wonder if this was style or substance because goodness knows they’re the more comfortable this choice. Another stand out item was Paul’s Boutique customised parkas – turns out they had a tent in the VIP area printing neon messages to order, instantly and exclusively for those lucky enough to have a magic pass. There was also a vintage tent selling one-off clothing and accessories in the style of Brick Lane, which was a welcome addition to the great music, food and booze on offer. We also loved the fancy dressers which included Pacman, Batman et al, but unfortunately they were a difficult bunch to hold down for a photo…

All in all Lovebox was a testament to the London Fashion scene. It was a big mish-mash of new and old, tacky and classy, crazy and chic, thrown together in a not taking self too seriously way. Everyone seemed most interested in just having a good time and Lovebox certainly delivered on that.

by SJ Martins – Freelance Stylist

[photos by Yesim Dowuona]

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