Fancy Fast Food At Smack Deli

Smack Lobster Restaurant 1

FYI Belles, gourmet fast food just got chicer, thanks to our new favourite speedy lunch spot, Smack Deli. If you’re not familiar with it already, Smack Deli is little sister of the now renowned Lobster and Burger franchise.

Situated in the heart of the West End, the deli is a stones throw away from Selfridges (making it a perfect pit stop when tackling Oxford Street on a spending spree!) Hidden away on Binney street, the window display features an exciting mix of busy chefs, a big clean kitchen and a lot of lobsters. As you walk into the restaurant you’ll certainly notice a rustic chic vibe, and further downstairs you’ll find a hidden and intimate dining area that feels somewhat like an underwater submarine.

The vibe was chilled, the music pumping and the cool looking waiters and waitresses were working their way around the bar with know how and ease. The icing on the cake was the delicious food and drink. If you’re ever been to Lobster Burger, you know the rolls are something to shout about, but the gorgeous rolls in Smack deli are even punchier and more delicious (yes really). There are three different varieties of the roll, each unique and yummy. All are served in a melt in the mouth brioche bun, and served alongside the three unique and deliciously flavoured rolls. The three varieties available in store are:

  • Happy Ending with Japanese mayo, Japanese cabbage, Cucumber, pickled ginger and spring onion.
  • California with lettuce, tomato, cucumber, avocado and avocado mayo with lime
  • Seven Samurai – tempura lobster, Japanese mayo, Japanese cabbage, cucumber, pickled ginger and spring onion

Lobster Roll Smack1All three were delicious, but my personal favourite was definitely the punchy seven samurai roll. YUM. (I’m licking my lips just thinking about it) The rolls are also served alongside delicious courgette fries. Coated in Japanese panko breadcrumbs, and then deep-fried, the courgette fries were a crunchy and yummy taste explosion. The final offering on the menu was the creamy and comforting lobster chowder.  The drinks were also fab. They served bottles of wine, ale and frizzante (Prosecco to us mere mortals) on tap also.

For what I considered to be a luxury fast food dining experience, I was surprised how reasonable the price range was. The beauty of Smack is the focus on the ingredients. With a simple yet delicious menu, you won’t be getting food envy here. All drinks were £4, and the lobster rolls were from £7 to £9. It’s a great place to pop in to rest your feet and satisfy your hunger on Bond Street. With Christmas shopping period upon us, do pop in to chow down and take a break from the crowds.

Smack Deli, 26 Binney Street, London, W1K 5BN. For opening times see

Alice Kelleher

Alice Kelleher

Former Journalist, Alice now spends her days working at a PR agency in Soho. She loves all things London-centric, and can often be found running from pillar to post searching out the hottest new places to eat, drink, and generally be merry.
A beauty fanatic, Alice will share her wisdom on all the latest lotion and potions. Oh and she’s getting married soon, so she’s going to be writing about all the red hot bridal trends in and around London.

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