London is a foodie’s heaven whether it is the top restaurants with innovative chefs or Borough Markets where you can pick up delectable treats to the many smaller artisan delicatessens and shops that are filled with high quality epicurean delights and the street vendors serving up high quality meals from around the world.
The hardest thing can often be getting to them. With your favourite cheese shop in Chiswick to your butcher in Shoreditch, your fish monger in Islington and your favourite street vendor near Brick Lane you could spend all day chasing the ingredients and food that you love.
Well now you don’t have to. Tilia, a ground-breaking online home delivery service, conveniently connects shoppers with the finest artisan food and drink suppliers, has launched in the capital and plans a quick nationwide expansion.
Tilia was founded by Rob Ford, a former City worker turned food entrepreneur. He has launched the service on the core philosophy that the best produce comes from artisans with skill, provenance and passion. Rob wanted to create a way to champion these individuals and small, independent businesses, while at the same time making food and drink of unparalleled quality and freshness available as widely as possible.
“The idea for Tilia was born when I moved to Islington and for the first time was exposed to the great British produce available from the amazing artisans in London’s villages,” Rob says. “I knew that it was difficult for people living outside of these areas to regularly access this amazing food and drink and so I wanted to create a solution that connected these businesses with all food-lovers – Tilia became that solution.”
Before Tilia, only those with the knowledge and time to travel to every specialist retailer and food market were able to regularly enjoy such outstanding produce. Now, all available under one virtual roof, shoppers can pick and choose their artisan groceries and have them delivered straight to their kitchen, paying the same price for each item as they would if buying directly from the supplier.
For food-lovers wanting only the finest, Tilia is simple and convenient enough to be used for the weekly shop, and is also the perfect choice for one off purchases, when sourcing truly special ingredients for dinner parties and celebrations.
“Our experience to date tells us that street food vendors are very forward thinking, yet also true to their values, this combination makes Tilia an exciting prospect for them; they can expand their offering to people’s homes thus growing their business, all whilst avoiding the big corporate retailers who they fear would lead them to lose the essence of what they are,” Rob says.
And the market producers agree. “Tilia are like-minded foodies that care about good products made in the right way,” Jenny Dawson, Co-Founder of Rubies in the Rubble, artisan chutney producer and street food trader at New Spitalfields market, says. “They are our ‘on-line market stall’ – showcasing ‘Rubies in the Rubble’ to a larger audience otherwise hidden to us.”
“One thing our street food partners really love about the Tilia concept is that it understands that quality can come from all wakes of life; traditional artisans are renowned for their standards however street food can be misunderstood to be cheap and convenient rather that of similarly high quality but operating from a movable residence”.
The delivery teams combine their own knowledge with the expertise of the suppliers to ensure a completely personal shopping experience that allows customers to share in the passion of Tilia’s producers. With every delivery, the drivers keep shoppers up to date with the latest discoveries and recommend the most delicious produce of the season, for a truly bespoke and exciting service.
Each producer is a master in their field and every one has been awarded Tilia’s Artisan Standard, which is secured through a rigorous five point selection process and guarantees an unparalleled level of quality.
This ensures that all the produce that Tilia supplies is priced fairly, has brilliant provenance, is made using production methods that protect and enhance the quality of the original ingredients, and is crafted by expert individuals with real passion for food and drink.
Reflecting the changing landscape in the food and drink industry, Tilia sources the best produce from both young innovators, including the burgeoning street food community, and established businesses. From Allens of Mayfair to The Rib Man of Brick Lane, the company enables food-lovers to easily purchase the most exciting culinary fare.
Tilia delivers throughout London from Tuesday to Saturday. Delivery is free for orders over £50.