Holidays By Numbers: What We Really Do While We’re Away


The average Briton consumes 56 alcoholic drinks, has four major bust-ups, spends 35 hours online – and moans about being “too hot” eight times on an average fortnight holiday abroad, a new survey has revealed.

Researchers took an in-depth study into the habits of British holiday makers and revealed a host of data which paints a picture of a typical modern-day sunshine break. The study revealed we will spend an average a total of £1,863 (per adult), which includes everything from flights, accommodation and spending money. The research also showed modern Brits are flying further afield – an average of 2,479 miles to reach their holiday destination, according to the research by

It also emerged that the average Briton will finish two books – and get half way through a third, as well as spend 2.5 hours each day glued to our mobile phones, iPads or laptops every day – amounting to 35 hours during the entire holiday! This includes 1.6 hours each day of our holiday checking and updating Facebook, Instagram and Twitter.

The majority of Brits (33%) sunbathe for three hours on average each day- and the study shows we will get lost and have to ask for directions a further three times during the fortnight.

And when it comes to getting intimate, 31% say they usually see “some passion” on holiday – however a forlorn 27% said they never find the time to get intimate. If you can’t do it on holiday, when can you?! But on the flip-side, a frisky 8% said they couldn’t count the number of intimate moments they have on an average holiday as there were just too many. Lucky them!

We also pick up an average of four new foreign phrases on every two week holiday, according to the data which was compiled after surveying 1,500 Brits aged 18-65.

A spokesperson for told Belle About Town: “Our survey has uncovered some really interesting insights into the way Brits now spend time on holiday. With the rise in popularity of documenting experiences via social media, it comes as no shock that we now spend so long online on our holiday.

“However, we were surprised to see from the research that Brits have four bust-ups on average with partners or family members .”

The study also revealed the extent to which calorie counting goes out of the window while we’re abroad  – according to the data around four out of ten don’t bother keeping an eye on what they eat at all – and close to one in four plough through 500 calories a day more than they would at home. Although that’s only about two Mohitos, isn’t it…? And if you can’t indulge a bit on holiday, then what’s the point?!

Emily Cleary

Emily Cleary

After almost a decade chasing ambulances, and celebrities, for Fleet Street’s finest, Emily has taken it down a gear and settled for a (slightly!) slower pace of life in the suburbs. With a love of cheese and fine wine, Emily is more likely to be found chasing her toddlers round Kew Gardens than sipping champagne at a showbiz launch nowadays, or grabbing an hour out of her hectic freelancer’s life to chill out in a spa while hubby holds the babies. If only!


1 person likes this post.