Five Minutes With… A Marathon-Running Entrepreneur


Pippa Murray, 27, runs all-natural nut butter company Pip and Nut and lives in Hackney. Her business was partly inspired by her love of running – she’s already completed six marathons – and yesterday she ran the London Marathon for the second time.

Q: How did you get into running?

A: I started when I was an Anthropology student at UCL and found that when I was training, I really wanted something fast and full of energy to snack on. I’ve always loved nuts so began taking spoonfuls of peanut butter to fuel my running.

PIPANDNUT070115 15Q: So how did you start making your own butters?

A: I saw that most of the mainstream peanut butter was full of palm oil and cane sugars which I knew weren’t particularly healthy. And I found a lot of the all natural brands a little po-faced so three years ago I began dabbling making my own, buying nuts in bulk and crushing and roasting them, experimenting with flavours like dates, syrup and even salted caramel.

Q: You were working for the Science Museum at the time so how did you make the transition to being a food-preneur?

A: I began taking my butters to markets like Maltby St food market just to see if anyone was interested and after they sold well, I wondered if there was something more in this and began looking into turning it into a proper business. Then I heard about Escape the City – the company that helps people with career changes. They were running competition for an entrepreneur to get help for their start-up. I was thrilled when I won in June 2014.

Q: We hear you spent the summer working in a shed?

A: Yes, as part of the prize, I got to live rent-free in a shed at the bottom of the garden of the Escape the City founders over the summer while I was getting the business together. I left my job and with no bills, I could devote myself to crowdfunding the £120,000 I needed to get it off the ground.

Q: Where and what do you sell now?

A: Our range includes jars of peanut butter, almond butter, coconut-almond butter, honey-cinnamon cashew butter and we also sell them in little sachets designed especially for runners like me as a little healthy energy boost. You can find us in Sainsbury’s, Holland and Barrett, Whole Foods and on Ocado.

Q: You compare running a business with marathon running. How are they similar?

A: You have to be very determined to do both and you definitely experience highs and lows in both and have to dig deep from time to time. There’s also a huge adrenaline high from both when you get it right!


Rebecca Wright

With one foot planted firmly in the world of real life journalism and her other toe dipping into the delights of food and travel writing, Rebecca likes to mix it up a bit.
A journalist with over ten years experience, she’s a Londoner born and bred and admits to a weakness for kitsch, cooking and la vie francaise.
Rebecca’s got an insatiable curiosity (read nosey parker) and loves nothing better than meeting new people and discovering new worlds.


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