Pregnancy Essentials From Blue Line To Birth

ProjectBFrom the minute you see the blue line on the test, to the moment a new life pops its head out of your knackered, aching body, pregnancy rules your life. It’s not debilitating (for most), and it’s not (usually) entirely unpleasant. But it’s there. All the time. All the bloody time. From back pain to piles, from sickness to sprouting hair in the weirdest places, pregnancy takes over your whole body. Not just in your increasingly humungous belly but from the top of your (greasy?) head to the tip of your (swollen?) toes.

But pregnancy is also fun, and can be enjoyed – with a little help from a few antenatal essentials to keep mums-to-be in tip-top condition, pampered and healthy. That’s where Project-B comes in. An all-in-one pregnancy kit that gets delivered to your door each month, tailored for your trimester progression. Having run for a year this August, the scheme has already won awards including Gold at July’s Loved By Parents event in London.

Project-B is the ‘third baby’ of mum-of-two and PR Agency Managing Director Amber Bamford. After years working in the baby industry, Amber says her own pregnancy journey made her realise the amount of overwhelming and often confusing information that mums-to-be face throughout their pregnancy journey. Seeing forums full of confused women trying to decipher mixed messages about what is safe to do, use or try led to Amber setting up Project-B, a monthly wellbeing box that contains essential advice and products for each stage of pregnancy. Experts contributing to the advice sheets in each box include midwife Gemma Raby from TV’s One Born Every Minute and prenatal fitness expert Dr Joanna Helcke. Each monthly package provides advice from these experts as well as sample pregnancy products ranging from moisturisers to vitamins, and everything in between. Each box has a theme – the first is nurture for weeks 12-15, through blossom, energise, relax, prepare, nest ending at, finally, arrive.

Amber, 37, from Northamptonshire says she created Project-B to help other mums feel confident and informed. The first of its kind, Project-B is fast becoming the pregnancy must-have, with over 11,000 Facebook fans and several celebrity clients. Amber believes the speedy success of Project-B is down to providing easy to understand information and great products to try, all beautifully packaged and delivered to the expectant mum’s door.

She told Belle About Town: “Having a baby is one of the biggest milestones for any woman. But with a million different websites and companies offering advice and products it can easily become overwhelming, and almost scary, to know what to do or buy. I wanted to demystify some of the confusion, showing parents-to-be the different choices available, in an easy, relaxed and informed manner. Project-B is all about supporting the wellbeing of mums-to-be by offering essential information and products at the right time. ”

Project-B combines Amber’s experience of working in both the wellbeing and parenting arenas, plus her knowledge as a qualified fitness instructor and her personal love of beauty products. She adds: “Pregnancy is also often a time to explore things and Project-B offers the chance to cost-effectively do that. We have collaborated with brands old and new, giving mum-to-be the chance to try their products and give feedback on a platform the brands are really listening to.”

Signing up to Project-B costs £14 per month and there are seven boxes, starting from month three of your pregnancy. For more information see

Emily Cleary

Emily Cleary

After almost a decade chasing ambulances, and celebrities, for Fleet Street’s finest, Emily has taken it down a gear and settled for a (slightly!) slower pace of life in the suburbs. With a love of cheese and fine wine, Emily is more likely to be found chasing her toddlers round Kew Gardens than sipping champagne at a showbiz launch nowadays, or grabbing an hour out of her hectic freelancer’s life to chill out in a spa while hubby holds the babies. If only!


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