Are we a nation of groomers or are we just a bit, well, ‘shabby-chic’? When compared to our counterparts across the pond in New York or Los Angeles, Brits are often seen as a bit lax in the personal grooming department however it appears we are catching up with our State-side sisters.
In a recent survey of 500 customers, Wahanda delved into the beauty habits of the nation to find out just how much they spend on ‘keeping up appearances’. The results show, on average, 20% of people in the UK have 2.5 beauty treatments every 4 weeks, which totals an overall spend of approx. £129.35 per month or £1,681.55 a year.
Over the course of a ‘grooming’ lifetime that’s a staggering £80,000 per person… so what treatments are we booking?
• High MANE-tenance – Luscious locks are a big priority: Almost 70% of respondents visit their hairdressers every 8 weeks+, spending an average of £38.31 each time – £240 per year, per head.
• Wax Works – We like to be fuzz free with over 65% having bikini, body or facial hair-removal treatments monthly, spending on average £303 per year.
• Handy to know – When it comes to manicures and pedicures are you a DIY or a D.I. Why? Although 28% of people like doing home treatments, over 40% have their nails professionally done every 2-3 months and 17% drop in for a manicure at least one a month.
• Preened, yet pale – According to the survey, we are not a nation of year-round tanners, with a resounding 82% of respondents having one or fewer tanning treatments annually – it seems we save bronzing our bodies’ for special occasions…
High Maintenance? Bring it on!